Digital Marketing for Car Dealers and Service Centers
59% of car purchasers now spend their time researching online.
of dealership visits do not result in an immediate car purchase, with many consumers shopping across multiple dealers.
of people who used YouTube as part of their car buying process were influenced by what they watched.
SOH's Digital Strategies
The automotive consumer journey is one of the most complex of all industries. Although customers still purchase their vehicles at dealerships, most of the decision-making and influential moments happen beforehand online. We help auto dealers identify new, in-the-market customers whom the dealers will transact profitably from.