Digital Marketing for Car Dealers and Service Centers

59% of car purchasers now spend their time researching online.

Fast Facts

95 %

of vehicle buyers use digital as a source of information and it takes 65% of buyers just 3 weeks to research online.

72 %

of dealership visits do not result in an immediate car purchase, with many consumers shopping across multiple dealers.

70 %

of people who used YouTube as part of their car buying process were influenced by what they watched.

SOH's Digital Strategies

The automotive consumer journey is one of the most complex of all industries. Although customers still purchase their vehicles at dealerships, most of the decision-making and influential moments happen beforehand online. We help auto dealers identify new, in-the-market customers whom the dealers will transact profitably from.

Control Reputation

Take control of your reputation

Social Media Ads

Using social media to generate and nurture leads

Strong Presence

Establish a strong online presence

Targeted Display

Targeted display expose your brand in front of prospects

Video Marketing

Online video marketing boost engagement

Strategic Campaigns

Drive return traffic with VIN specific campaigns